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The SpiceCraft story

Hello. Welcome to SpiceCraft. So glad you are here.

Ambika and Vikram at Top Ryde Pop up

We are Ambika and Vikram, the food loving Australian-Indian founders of SpiceCraft. 

You know how cooking good Indian food at home can be quite challenging, especially when you are trying to cook from scratch?

Many of our friends were frustrated by how hard it was to find the right recipes and ingredients. Store bought jars and pastes never tasted right, and avoiding preservatives seemed impossible.

 

So we came up with these gourmet Indian meal kits. All recipes, ingredients and detailed instructions on how to cook up a delicious feast from scratch. Always authentic and always of the highest quality. Most importantly, made without any nasty preservatives or additives.

 

Originally we put out a range of kits, in fact a monthly subscription showcasing different flavours from all across the subcontinent every month.

But everyone just kept coming back for the Butter Chicken.

So we pivoted from the original subscription business into SpiceCraft which was all about bringing you the best Butter Chicken ever.

With SpiceCraft kits you can make a delicious, restaurant quality Butter Chicken meal for four to six people, served with Saffron Rice and a selection of traditional accompaniments.

The Butter Chicken recipe is sourced from the restaurant that invented this dish. All spices  and ingredients are top quality, and exactly the ones you need to create the perfectly balanced meal. Instructions are fun and easy to follow for great results every single time.

You cook the entire meal from scratch using only the finest ingredients and recipes. All you need to buy are the fresh ingredients from the included shopping list - chicken, cream etc. Everything else is in the kits.

 

The kits are designed to look as good as they taste, making them the perfect gift for foodie friends. If you have any questions head over to the FAQ page or drop us a line on hello@spicecraft.com.au. We’d love to hear from you.

Thanks for stopping by.  

- Ambika and Vikram

 

Design philosophy

We asked the designers at Jam & Co to come up with a style that would reflect "The joy of cooking as a shared experience". 

SpiceCraft block print

The final artwork was inspired by Indian mandala designs and wood print blocks. The logo is crafted typography housed in a box shape, representing the delivery gift box consumers receive. 

The fabric print on the outside sleeve is taken from real silk sari borders, and the specially designed gold mandala print adds to a rich and elegant feel. 

The theme continues once the kit is opened. Spices are packed in craft finished airtight pouches for long lasting freshness, while the saffron comes in it's own gorgeous little golden pouch. Everything in the box is the perfect combination of form and function.

 

Meet our people

Ambika has been creating web based businesses for over ten years. She is a serial entrepreneur passionate about using technology to make people's lives easier. Loves wine.